The way SUNHOUSE presents in every Vietnamese kitchen as the indispensable modern assistant of any housewives.
Challenge
Following the rapid techonological trend of the industry, SUNHOUSE needs to update themselves from providing simple kitchenware to focusing on high-tech products. However, these new, modern product lines haven’t printed a deep impression in SUNHOUSE consumer’s mind yet.
Solution
Renew SUNHOUSE image by a whole new fascinating TVC (based on TVC “Nhà là Bếp 2017”) with eye-pleasing visualization of SUNHOUSE hightech strategic product line and catchy melody which delivers its key message.
Through this TVC, we firmly emphasized SUNHOUSE’s positioning as the top provider of function-optimal curlinary product for every kitchen and increased SUNHOUSE’s new modern product line awareness.