Pencil Group – never run out of ink
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Communication, Production

What we did

  • Communication strategy & creative concept
  • TVC creation & production
  • Created social post to spread out brand’s promotion
  • Created illustration album to enhance branding
MetaFresh - Pencil Group


Chơi vui lớn khỏe


Meta Fresh is very first product line belonging to the fresh milk industry of Metacre, while other competitors: Vinamilk and Nutifood have had this product line for a long time with a strong communication target to children and family users.

Our task is to launch the new Meta Fresh colostrum milk with a different communication platform from other competitors.


Meta Fresh brings not only a delicious flavor and fresh feeling but also fresh energy and NATURAL resistance because of the colostrum ingredient imported from the US. So, we create the platform “Chơi Vui Lớn Khỏe”, which is the foundation for children to be independent, free to explore and develop to the fullest.

Also, this will generate a peace of mind for parents that they could spend their time on the journey of rising children. It will be easier when parents use their time efficiently.

The content platform spread out from TV to digital and social media.