Pencil Group – never run out of ink
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Communication, Production

What we did

  • Brand strategy
  • Brand identity design
  • Brand communication
  • Video production
  • Key visual production
VPBank Prime+ - Pencil Group


The first ever financial brand for a progressive generation


Vietnam’s middle class has been growing and become the most important customer segment of banking. VPBank needed to get ahead of the game in winning the heart and mind of this group and offering them Comprehensive financial solutions toward a prosperous life.


We launched VPBank Prime – the first ever financial brand that is tailored made for middle class millennials. 

Through comprehensive financial solutions offered to VPBank Prime’s people: Business Prime – business owner. Executive Prime – the future manager, and Family Prime – the home owner, we inspired these people to step up in their game, seize the moment and bring the most our of the prime of their life.

VPBank Prime+
VPBank Prime+