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Vietcombank

Communication

What we did

  • TVC creative idea
Vietcombank 60th anniversary

Story

60 years of a proud symphony

Challenge

For the 60th anniversary, the Joint Stock Commercial Bank for Foreign Trade of Vietnam wishes to tell the story of its proud heritage during six decades of accompanying Vietnam modern history. With the value of team spirit, Vietcombank celebrates the cooperation of many generations of bank employees in contributing to the nation’s economy, innovating and developing, and rising to become one of the country’s leading banks.These milestones must be wrapped up in an inspiring 60-second short.

Solution

A cinematic short that features all proud milestones of Vietcombank. The creative device of a symphony was used to express the idea of team-spirit and Vietcombank’s timeless values.

Vietcombank 60th anniversary
Vietcombank 60th anniversary
Vietcombank 60th anniversary
Vietcombank 60th anniversary