Sa Giang
Rebranding
What we did
Develop a new brand proposition and brand identity design new packaging for rice and noodle products revamp logo and develop logo guideline build a new communication plan from 2022 to 2023, approaching the new target audience is the young generation.
Challenge
Sa Giang has been a well-known and one of long-standing brand for Vietnamese people. However, Sa Giang still lacked a proper communication strategies and campaigns,making the brand not able to growth brand awareness in the young generation.
Solution
Developing strategy and brand identity in a modern way, integrating the traditional spirit of Vietnam. Catching a trendy style and showing an outstanding way in food industry. Sa Giang will orient to become a pioneer in food tech and innovate to provide delicious and nutritious food.
