/ the collective
eight practices.
one cultural
engine.
Pencil Group is Vietnam's cultural marketing collective. Each practice is independent and expert in its craft — but they share one belief: culture is the most powerful growth driver in the market.
pencil group
the collective
pencil creative
creative agency
behalf studio
brand experience design
wowu influence
influencer marketing
pencil studio
ai-powered production
vlbc
governance r&d
harbour of time
cultural dining
localis
cultural travel
pencil network
culturetech ventures
/ the practices
eight specialists.
one growth engine.
pencil creative
Full-service creative agency specializing in brand consulting, integrated marketing communications and social media. Where most brand partnerships begin.
behalf studio
Designing brand experiences that people walk into, live through and carry with them. Events, activations, spatial design and immersive storytelling.
wowu influence
Vietnam's expert influencer marketing practice. Data-driven creator partnerships, campaign management and social commerce at scale.
pencil studio
An AI-powered production house that scales craft, not just content. Video, photography, design and editorial — produced faster without losing quality.
vlbc
Vietnam Legacy Business Center — the collective's R&D arm for brand governance, leadership governance and AI governance. Setting standards for how organizations lead.
harbour of time
A cultural dining destination that turns Vietnamese culinary heritage into a living experience. Where food, story and place converge.
localis
A cultural travel platform offering travel marketing services and curated trips that reveal the real Vietnam. Culture-first tourism at scale.
pencil network
The venture-building arm of the collective. Identifying, incubating and scaling culturetech companies that turn cultural capital into economic value.