/ capabilities
eight practices.
one collective.
From brand strategy to AI production, from influencer marketing to cultural dining — Pencil Group covers the full spectrum of how culture drives growth.
/ practice 01
pencil
creative
Full-service creative agency.
Brand consulting, integrated marketing communications and social media — built on deep cultural insight. We don't chase trends. We set the cultural context brands grow inside.
/ what we do
- Brand consulting & strategy
- Integrated marketing communications
- Social media strategy & management
- Campaign development
- Content strategy & creation
/ what you get
- A brand strategy deeply rooted in cultural truth, not category clichés.
- An IMC plan that compounds across every touchpoint.
- Social presence that earns attention instead of buying it.
/ practice 02
behalf
studio
Brand experience design.
We design experiences people walk into, live through and carry home. Identity, architecture, spatial design and immersive story telling — where brands become tangible.
/ what we do
- Brand identity design
- Spatial & environmental design
- Activation & pop-up design
- Immersive storytelling
/ what you get
- A distinctive visual system built for real-world impact.
- An environment that translates brand strategy into physical form.
- Design artifacts that build long-term cultural equity.
/ practice 03
wowu
influence
Expert influence at scale.
Vietnam's specialist influencer marketing practice. We connect creators and brands through strategic campaign management and social commerce — at scale, with precision.
/ what we do
- Influencer strategy & planning
- Creator identification & casting
- Campaign management & reporting
- Social commerce integration
/ what you get
- An influencer matrix aligned directly with brand objectives.
- Authentic creator content that converts trust into sales.
- Real-time campaign analytics and ROI tracking.
/ practice 04
pencil
studio
AI-powered production house.
We scale art and craft. High fidelity image, video, virtual production and dynamic assets — powered by AI pipelines designed to match modern marketing speed.
/ what we do
- AI-assisted visual production
- Commercial video & motion graphics
- Dynamic content localization
- Virtual human & 3D asset generation
/ what you get
- Studio-grade output delivered at digital content speed.
- Custom-trained AI visual models mapped to your brand guidelines.
- Limitless asset variations ready for hyper-targeted media distribution.
/ practice 05
vietnam
legacy
business
center
Governance R&D.
The strategic leadership and governance arm. We act as standard builders, organizational developers and policy consultants — bridging Vietnamese heritage with global modern management.
/ what we do
- Brand governance frameworks
- Leadership & executive advisory
- AI governance policy design
- Organizational culture research
/ what you get
- Internal alignment structures built for generation-spanning transition.
- Clear frameworks for safe, scalable enterprise AI adoption.
- Data-backed reports on cultural transition inside your enterprise.
/ practice 06
harbour of
time
Cultural dining destination.
Where Vietnamese culinary heritage becomes a living experience. Harbour of Time is a destination, a premium brand and an operating model demonstrating cultural commercialization at its highest standard.
/ what we do
- Culinary experience design
- Heritage menu curation
- Destination space operations
- Cultural F&B consulting
/ what you get
- A premium touchpoint to entertain key stakeholders and partners.
- A blueprint for turning intangible culinary history into scalable commerce.
- Access to curated cultural events and private chef showcases.
/ practice 07
localis
Cultural travel platform.
A travel platform designed around local experience leaders. Localis connects explorers with authentic cultural itineraries — making local heritage visible, bookable and unforgettable.
/ what we do
- Travel platform development
- Curated cultural itineraries
- Local experience mapping
- Destination marketing
/ what you get
- Direct access to pre-vetted local guides, artisans and cultural experts.
- Custom-tailored business travel itineraries that break standard touring paths.
- A sustainable community-focused commerce loop.
/ practice 08
pencil
network
Culturetech venture building.
The venture building arm of the collective. We identify, invest inside and scale culturetech startups — businesses that turn cultural capital into economic value, technology and exponential growth.
/ what we do
- Venture identification & thesis
- Incubation & acceleration
- Culturetech product development
- Go-to-market strategy support
/ what you get
- Investment access to highly vetted cultural commercialization models.
- Shared central infrastructure driving rapid prototype validation.
- A network of scalable practices reinforcing portfolio company growth.