Story
Make the betterment of each student great to inspire them be the best version they can be.
Challenge
While VAS has maintained its status as the TOM bilingual international school in HCM for years, its recruitment efforts have encountered challenges in light of recent societal upheavals, with a decline in parental enthusiasm and regard for the school.
Solution
Regain parents’ trust to increase their consideration for VAS by creating true storyingtelling campaigns with a large number of authentic stories that show VAS’s care, capabilities, and qualities and encourage VAS parents to share.
