Our Work .

Prospering Vietnam

22 Mar 2023

Prospering Vietnam

A symbol of prosperity revitalized in the new age of banking

VPBank, one of the fastest growing banks in Vietnam, needed to transform its brand to match with its rapid pace of technological transformation and play a bigger role in the life of Vietnamese and the development of Vietnam

We took VPBank’s ‘Prosperity’ promise to another level, evolving from Financial Prosperity to the other three pillars: Physical Prosperity, Aspirational Prosperity and Community Prosperity. These values were manifested through a revamped icon – The flower of Prosperity, which was given a more dynamic and fresher presence in the lives of Vietnamese through various applications.

What we did

  • Brand strategy
  • Brand experience design
  • Brand identity
  • Brand communication
  • Branch design