Our Work .

Lướt chung nhịp sống

24 Mar 2023

Lướt chung nhịp sống


How a brand-new generation of a digital bank connect with Vietnamese youngster’s life.


Digital bank market in Vietnam is growing significantly. Banks are running continuously on launching new features to bring convenient and diverse experiences to their customers.

Some technology companies (such as Be, Grab, Now, Momo, etc.) which are related to payment features have jumped into this game).

That requests VPBank to change itself to adapt and grow.


We re-positioned VPBank Online as not only a bank’s mobile application but also a place to serve all payment needs anytime, anywhere in an open ecosystem by launching a brand-new generation of a digital bank – VPBank NEO with a new message: Connecting with your life.

We promised to accompany Vietnamese youngsters in every single moment of their modern, fast life with our new features beyond banking: banking service, financial service, market places,…

What we did

  • Brand strategy
  • Brand experience design
  • Brand identity
  • Branch design