BIDV
Communication
What we did
- Communication strategy & creative concept
- TVC creative idea
- Brand launching idea
- Social plan
- PR plan
Story
Empower your boundless achievement
Challenge
In customers’ opinion, a premium banking service only focuses on factors like experiencing special treatment services, using the bank’s exclusive service or building a tailor-made financial plan.
Private Banking is a new term to customers, even to those who are wealthy in Vietnam. Therefore, the question is, how to differentiate when the market of premium services is offering identical products and is reaching saturation?
Solution
Attract attention, create a Booming effect for the debut of BIDV Private Banking and show the Private Banking’s differences from other services in the market with internationality, and other outstanding USPs about specialization and sustainability.
